Within the global climate discussion, there is great need for evidence-based research and communications that can bring clarity to the complex trade-offs that exist between food security, development and climate action.
Together with its partners, CCAFS is well positioned to be an honest broker in these debates. By putting high-level research at the foundation of all CCAFS communications activities, CCAFS helps to bring clarity to discussions around the trade-offs between food security and the environment.
The CCAFS communications and engagement strategy is driven by a number of key principles. First and foremost, partnerships are essential. Only through partnerships, can CCAFS link global, regional, national and local levels and create space for key groups to engage in dialogue that is underpinned by science. Only through partnerships can CCAFS foster interchange between knowledge with action, rather than simply set up pathways for knowledge to inform action. And only through smart learning loops implemented across partnerships, can CCAFS and its partners keep up with rapid changes in such a complex policy environment.
As is the case with all CCAFS cross-cutting strategies, the breadth and variety of CCAFS communications work is large. Here are just a few samples of recent work:
Shamba Shape Up TV Show
Shamba Shape-Up is an East African TV show that helps smallholders ‘make-over’ their farms by sustainably improving their crop and livestock production. Similar to popular home-renovation TV shows, Shamba Shape-Up has an audience of some 11 million. The CCAFS linking knowledge to action team partnered with the TV show to provide information on climate change and climate-smart approaches that farmers can put into practice. The programme shows how innovative partnerships can link farmers’ concerns with research through social learning. Photo: N.Palmer
Climate services to empower women
Although most women in rural India are directly or indirectly involved in agriculture, cultural barriers traditionally exclude them from adopting new technologies and receiving weather agro-advisories.
A project in Haryana State, northern India, set out to rectify this. It was a challenge to get women involved in the pilot study but the team from the International Maize and Wheat Improvement Center (CIMMYT) interacted with women farmers, elected heads of villages (women in some cases) and educated women in male-headed households. Eventually more than 1200 female and male farmers in eight villages became involved. Each male and female farmer in the project receives two voice messages under the CCAFS banner every day on their mobile phones, along with detailed text messages when required. These messages provide weather forecasts, information about pests and pest control methods, details of climate-smart technologies, and general information about climate change and solutions for climate change. Photo: S. Quinn (CIP).
To get the facts on intricate links between climate change, agriculture, and food security, visit our redesigned Big Facts site. It features more than 100 stunning infographics, which illustrate the most recent and accurate information. The open-access site is carefully curated, covers all the big issues and references only facts that come from credible sources, and are supported by solid evidence. Unlike other reports or websites, which might reference peer-reviewed articles, the Big Facts site is itself peer reviewed, adding a critical feedback loop and quality check. CCAFS invites you to download and use the infographics in your reports and presentations, and to contact us if you have more up-to-date data.