Communications & Engagement
Within the global climate discussion, there is great need for evidence-based research and communications that can bring clarity to the complex trade-offs that exist between food security, development and climate action.
Together with its partners, the CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS) is well positioned to be an honest broker in the discussion. By putting high-level research at the foundation of all CCAFS communications activities, CCAFS helps to bring clarity to debates around these trade-offs.
Deep engagement with stakeholders to get science-based solutions to practical problems is fundamental to the CCAFS approach. We subscribe to the “Three-Thirds Principle”: one-third of effort engaging with partners to decide what needs to be done and how; one-third on doing the actual research, often also in partnership; and one-third on sharing results in appropriate formats and strengthening capacity of next users to utilize the research to achieve outcomes and impact.
Examples of CCAFS communications in action
As is the case with all CCAFS cross-cutting strategies, the breadth and variety of CCAFS communications work is large. Here are just a few samples of recent work:
Shamba Shape-Up TV Show
Shamba Shape-Up is an East African TV show that helps smallholders "make over" their farms by sustainably improving their crop and livestock production. Similar to popular home-renovation TV shows, Shamba Shape-Up has an audience of some 11 million. CCAFS partnered with the TV show to provide information on climate change and climate-smart approaches that farmers can put into practice. Photo: N. Palmer (CIAT).
To get the facts on the intricate links between climate change, agriculture, and food security, visit our peer-reviewed Big Facts site, featuring more than 100 infographics containing facts from credible sources. CCAFS invites you to download and use the infographics in your reports and presentations, and to contact us if you have more up-to-date data.