Awareness campaigns became the key to insure crops of more than 3,300 farmers in Betul, Mathura and Nalanda for the Indian Government’s crop insurance scheme. With the high susceptibility of agriculture to risks like droughts and floods, a mechanism to strengthen the social security of farmers becomes the need of the hour. Crop insurance mechanism aids to protect the farmers from the crop losses incurred due to natural calamities and ensures their credit eligibility for the future. While, the genesis of the schemes such as Pradhan Mantri Kisan Samman Siddhi (PM-KISAN) Yojana, The Pradhan Mantri Fasal Bima Yojana (PMFBY) is an expression of the government’s strong will to secure the lives of farmers, adoption of these schemes has always been a challenge of such schemes. Addressing this challenge, the project-initiated awareness campaigns to not only impart awareness and knowledge but also facilitate attitude and behavioral change in farmers, pertaining to crop insurance.