Shamba Shape-Up is an East African TV show that helps smallholders ‘make-over’ their farms by sustainably improving their crop and livestock production. Similar to popular home-renovation TV shows, Shamba Shape-Up has an audience of some 11 million. The CCAFS linking knowledge to action team partnered with the TV show to provide information on climate change and climate-smart approaches that farmers can put into practice.
“Shamba Shape-Up offers an innovative way of making sure that research and science is used by more people.” Patti Kristjanson, CCAFS research leader, Linking Knowledge with Action
The programme shows how innovative partnerships can link farmers’ concerns with research through social learning.