Publications

To kick off a pilot rural radio campaign on climate-smart agriculture (CSA), three seminar
workshops titled “Climate Change: iBroadkas Mo!”, for rural broadcasters in the Philippines
were organized by the Philippine Federation of Rural Broadcasters (PFRB), with the support of
the CGIAR Research Program on Climate Change, Agriculture and Food Security in Southeast
Asia (CCAFS-SEA). Participants for these seminar workshops were member broadcasters of the
PFRB in strategic regions of the Philippines. Moreover, it was also attended by other media
practitioners and government information officers from around the area. Participants to the
workshops were familiarized with climate change concepts to improve their capacities in
broadcasting climate-related issues and concepts to their audiences. The total number of
participants for the whole series was 180 which included 147 practicing broadcasters, 19
government information officers and five staff members from the PFRB. Presentations and
discussions during the workshops focused on CSA and techniques and practices for broadcasting
climate-related issues effectively. Participants were asked to produce prototype scripts and radio
programs, which may include two radio spots, a short interview or voice clips of experts, on CSA
as their output for the workshops. The PFRB campaign on climate change, which was launched
during the workshops, will engage the services and programs of 150 rural broadcasters in the
Philippines in mobilizing the rural sector (particularly farmers, fisherfolk and rural women) and
advocating the practice of climate smart agriculture. Members of the PFRB and their network of
community radio practitioners will be provided with ready-to-be-aired interviews and scripts on
climate-smart agriculture. The broadcast materials will be produced in the languages of selected
pilot regions. To motivate broadcasters, a reward and incentive system based on listenership and
impact shall be put in place.